Agree on the first version.
Clarify the goal, intended users, source materials, and essential features. Set a scope before moving into production.
A straightforward process for turning an initial idea into something concrete. Clear scope, reviewable progress, and a considered handover keep each project grounded.
Clarify the goal, intended users, source materials, and essential features. Set a scope before moving into production.
Turn the brief into a working tool, a website draft, or a video rough cut so that feedback can be specific.
Review the agreed scope, make refinements, and prepare the files and usage notes needed for the final deliverable.
A useful starting brief: what you want to achieve, who it is for, what you already have, and which part matters most.
A shared description of the goal, intended audience, essential features, supplied materials, and delivery format. Timing and any outside costs are agreed as part of the scope.
A working screen, website preview, or video cut. Feedback is tied to the agreed goal and specific parts of the draft, with changes collected into a clear revision list.
The agreed final files or access, plus the notes needed to use them. Any continuing support, maintenance, or further development is discussed separately.
The goal. What should this project help you achieve?
The audience. Who will use the tool, visit the website, or watch the video?
The starting point. What files, content, footage, or brand materials are already available?
The priority. What must the first version do, and what can wait?
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